Marketers shouldn't pay influencers solely based on reach/engagement. Many other metrics to assess [in response to the @Digiday article šŸ‘‡šŸ½]

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Our Work

Celebrating Valentineā€™s Day with Doritos

The Ask

A couple of weeks before Valentineā€™s Day,Ā Citizen had the opportunity to work with PepsiCo on promoting Doritos Ketchup chips.

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