Citizen Relations Featured In Top 10 Industry Creative Rankings

Citizen continues their explosive growth path in 2024 by earning Top 10 spots on two prestigious Creative lists in Canada – the Institute of Canadian Agencies’ Creative Power List and Strategy Magazine’s Creative Report Card.

Ranked #8 on the Creative Power List, a 14 spot jump from the previous year, Citizen is now the #1 ranked PR agency across Canada. The list ranks agencies based on their performance in creative shows across the industry, including Cannes Lions, ADCC Awards, CLIOs, The One Show and D&AD – to name a few.

Citizen lept an impressive 17 spots to #8 on Strategy’s Creative Report Card, once again the top ranked PR agency across the country. Eleven individual Citizens also made the Report Card, with six in the Top 20, including Chief Creative Officer, Josh Budd, #11 on the CCO list, and Strategy SVP, Lindsay Page at #9 on the Planners list. Others in the Top 20 include:

• Shirley Xu Wang (#9) & Mike Lo Nam (#12) on the Art Directors list
• Marly Dichter (#13) & Abeer Verma (#18) on the Copywriters list

Other Citizens featured on the Report Card include Justina Elias & Gigi Rice (Copywriters), Malav Naik (Planner) and MyoNaing Illidge (Designer) for the second straight year. Our newest Citizen, Mark Mason (Executive Creative Director) was also featured on the Creative Director and Art Directors list. Included on the Brands list were two of Citizen’s clients:

• Elimin8Hate, for their ReclaimYourName.dic campaign that has won numerous industry accolades, including PRWeek Purpose Awards’ Most Purposeful Campaign
• Coast Capital, for their Talk Money To Me campaign, which took home a Silver & Bronze award at the CMA’s and was most recently shortlisted at the PRovoke Innovation SABRE Awards 

“Love to see our agency and our teammates’ names up among the absolute best in the business, Canada or otherwise,” said CCO Budd. “We’ve been hard at work at the agency elevating our product and while things like this aren’t the be all and end all, we appreciate the acknowledgment as evidence the industry is taking notice.”

Citizen’s position as top PR agency on both lists is an outcome of a stellar 2023  – the first full year after a 2022 agency rebrand. Along with being named Strategy’s PR Agency of the Year and wins at Cannes, The One Show, the LIA’s and the Webby Awards, Citizen most recently took home the most hardware at Strategy’s Atomic Awards, with 16 wins that included Public Service Grand Prix, in addition to being shortlisted for Campaign’s North American Agency of the Year. At the 2024 Innovation SABRE Awards Citizen is currently shortlisted for Disruptive Agency of the Year alongside 13 shortlists for client work and a spot on the Creative Individual of the Year shortlist for CCO Budd.

Earlier this year Citizen bolstered its creative leadership team with the addition of industry heavyweights Mark Mason as Executive Creative Director, Canada, and Vanessa Birze as VP, Production. This expansion of the creative leadership team reflects the vision CEO Nick Cowling has set for the agency as a modern PR agency, built to help clients achieve stronger, stickier, life long conversations with their most important audiences.