Citizen Takes Gold At The Global Influencer Marketing Awards

Last week the Global Influencer Marketing Awards were hosted in London and Citizen took home a Gold award in the category of Most Effective Collaboration or Partnership. The “I Buy My Own Batteries’ campaign for Duracell and partnered with Essence Mediacom and VaynerMedia to take a historically low-interest category like batteries to new heights with reality star Ariana Madix.

The Global Influencer Marketing Awards honors individuals, campaigns, and teams that have pushed boundaries and delivered excellence. Citizen’s campaign took home the top honor in this category which shines a spotlight on outstanding influencer campaigns and collaborations from around the world, celebrating innovative projects that push boundaries and make a significant impact in the influencer marketing space.

“This campaign continues to show that the combination of right partnership and a timely moment in culture can be magic,” said Aly Sturm, SVP Citizen Relations and PR lead for this campaign. “We’re thrilled that Duracell and our partners have been recognized for the campaign’s success once again and are honored to be included in such a powerhouse lineup of nominees.”

The campaign has received a number of accolades over the last several months including a top prize at the Ragan PRDaily Media Relations Awards, an honorable mention at the PRWeek Awards, a bronze at the PRSA Anvil Awards, and shortlists at the Innovation Sabre Awards and Cannes Lions.