Citizen Takes Banff at ‘The Gathering’ 2024

The majestic Rocky Mountains provided a stunning backdrop for The Gathering 2024 conference in Banff last week, where marketing leaders from across North America came together to share insights, forge connections, and explore the future of brand building. As a title sponsor, Plus Company played a pivotal role in facilitating meaningful discussions that will shape the industry’s trajectory.

SickKids VS Mimics

A highlight of the conference was having Citizen’s Managing Director, Josie Haynes join the stage with Kate Torrance, VP, Head of Brand, Content & Communications at SickKids Foundation. Kate’s session focused on the critical importance of continuous reinvention in maintaining market leadership, sharing both inspiring and heart-breaking stories behind SickKids monumental fundraising efforts that have completely broken the mold for non-profit marketing worldwide.

Unveiling the 2024 Citizen Connections Report

The conference served as the perfect platform for Citizen to launch their 2024 Connections Report. This year’s study unpacked the topic of social connection with 4000 people around the world, delving into the crucial role social connection and specifically ‘Third Places’ play in modern brand strategy and consumer engagement approaches.

Looking Forward

The Gathering proved to be more than just a conference; it was a testament to the marketing industry’s commitment to evolution and adaptation. The insights shared and relationships formed during these special few days in the mountains will undoubtedly influence marketing strategies and brand initiatives for 2025 and beyond.