Citizen Wins Gold & Silver Awards Across Canadian Shows

Over the past few weeks, global marketing communication agency, Citizen Relations, has taken home wins across Canadian industry shows, the ADCC Awards and CMA Awards. 

The Canadian Marketing Association’s annual awards recognize the top Canadian campaigns and marketers of the year. In its 57th year, the 2024 show’s theme, “Boundless: The Future of Creativity,” focused on the constant innovation in marketing. Citizen’s Addy’s Crystal Ball campaign for SickKids Foundation won four awards across various categories: 

• Social Causes:
  • Public Relations – Gold
• Healthcare: 
  • Engagement – Silver
  • Innovative Media – Bronze
  • Public Relations – Bronze

The campaign, which is centered around the brave story of 13-year-old Addy and her crystal ball, has previously been recognized at the ILEA Espirit Awards. 

The ADCC Awards has been recognizing the best Canadian work in advertising and design for the past 75 years. At the 2024 awards, Citizen won two Silver awards for their Asshole Activists campaign for TUSHY in the following categories: 

• Experiential – Events 
• PR – Stunts/Events

The Asshole Activists campaign has been recognized for its uniquely bold and ‘cheeky’ approach at showcasing TUSHY’s bidet and gone on to have a positive impact on climate change. It has previously won awards at the CLIOs and Atomic Awards, along with being featured in PRovoke Media’s SABRE Global Top 40 Campaigns list and winning the Best In Show Platinum SABRE Award earlier in the year. 

A huge congratulations to both teams!