Citizen Grabs Gold At The SIA Awards

Global communications agency, Citizen Relations, was thrilled to win Gold for Original Idea for their Asshole Activists campaign at Strategy Media’s Shopper Innovation + Activation awards last week. The awards recognize breakthrough achievements in retail innovation, brand activation and creative commerce. 

The Asshole Activists campaign for TUSHY attracted eco-conscious consumers and honoured bidet users with a photo exhibit of “asshole activists.” The unique campaign has been lauded for its bold approach – which didn’t shy away from making people uncomfortable – and has already received industry-wide recognition this year. 

Most recently, the campaign won Gold at the CLIO Awards and Atomic Awards along with shortlists at the upcoming PRovoke Media’s Sabre North America Awards and the PRWeek Global Awards. The campaign also won at PRovoke Media’s Innovation SABRE Awards, along with the Best In Show Finalist spot for the Platinum Sabre Award. 

Aside from the recognition and momentum the campaign has built, Citizen is most proud of  the positive impact the campaign has made on climate change.