Citizen Hires UK VP To Bolster European Digital Practice

Global communications agency, Citizen Relations, announces the appointment of Dominic Cleall as Vice President of Digital Strategy, Europe, based out of the agency’s London office. Dominic’s remit includes digital and intelligence program growth in the UK, Germany and in Europe.

In this newly created role, Dominic will champion digitally-enabled, strategic solutions tailored to their roster of EU clients, including P&G, Trivium Packaging and Seat SA, as well as foster stronger collaborative relationships between the global and EU teams for enhanced digital outcomes. He’ll bring Citizen’s AI-enabled intelligence capabilities to Europe, helping to build compliant, next-level intelligence in paid, earned and owned. Boasting over a decade of extensive industry experience, Dominic has previously cultivated award-winning digital teams and collaborated with globally renowned brands across healthcare, technology, automotive, NGOs, FMCGs and beverages.

At his previous role as the Chief Digital Officer at Portland Communications, in addition to enhancing the digital operations and innovation within the agency, Cleall advised clients on how to strategically leverage digital marketing communications to convey their messages with impact.

“Citizen has an innovative approach to their digital product, which is taking their communications to new highs and bringing real value to clients. I’m excited to embark on this journey – let’s build this rocketship together!” said Cleall.

Bringing a wealth of knowledge in digital innovation and transformation, Citizen’s Chief Digital Officer, Crystalyn Stuart-Loayza, is confident Dominic will take the agency to the next step and bring something new to EU clients.

“Dominic brings modern product and practice development capabilities to our growing digital team. He’s eager to push boundaries and explore what’s next in the market, and has great POVs on how to leverage our North American services for European and global clients. We can’t wait to unleash the magic he’ll co-create for our agency and our clients,” said Stuart-Loayza.

Citizen’s digital practice focuses on bringing next-level solutions to consumers, rooted in the consumer mindset. From performance marketing to experience design, Citizen’s digital team is at the forefront of boosting earned media with digital communications, working alongside the PR and Media teams to give clients integrated solutions. To learn more about Citizen’s digital practice, click here.