Citizen Relations Takes Home Wins At The Effie Awards Canada 2024
October 25, 2024
All throughout the last month, the Effie Awards Canada have been announcing their 2024 winners, leading up to the Canadian Marketing Effectiveness Summit yesterday. Citizen Relations Canada took home two award wins along with three Finalist nods.
The Effie Awards have been recognizing the very best in marketing effectiveness for over 50 years in over 50 countries.
Citizen’s ‘ReclaimYourName.dic’ campaign for Elimin8Hate took home both the awards, with a Silver in the Marketing Disruptors category and a Bronze in the Social Good category. The campaign aims to combat Asian hate in Canada with a dictionary plug-in that removes the red underline under Asian names and has won numerous accolades, including the Public Service Grand Prix at the Atomic Awards.
The agency also got three spots on the Finalist list for the following campaigns:
- Addy’s Crystal Ball – SickKids Foundation
- Keep It Real CAN – Molson Coors Beverage Company
- Asshole Activists – TUSHY
Wins at the Effie Awards Canada contribute to the agency’s ranking with the Institute of Canadian Agencies, where Citizen is currently ranked at #8 – a 14 point jump from the previous year. A big congratulations to the teams on the recognition!
