Citizen Wins at the ‘25 Innovation SABRE Awards, including “Best in Show”

Citizen Relations
February 26, 2025
Woman on Bench

Last week, PRovoke Media’s Innovation SABRE Awards kicked off the 2025 award season and global communication agency, Citizen Relations, has already collected some hardware! The agency took home three trophies and secured the #3 Best in Show spot at the prestigious award show. For the past decade, the IN2 SABRE Awards have been celebrating the expanding breadth of work and innovation coming out of the PR industry. 

Seven Citizen campaigns across five clients were shortlisted in seven categories, winning awards across three client campaigns, along with a Platinum IN2 Sabre Best In Show spot. The award-winning campaigns include:

Shortlisted campaigns included: 

  • Chill Train – Molson Coors Beverage Company 
  • Summer Bummer Insurance – Que Pasa
  • Fix Tixflation – Molson Coors Beverage Company 
  • Addy’s Crystal Ball – SickKids Foundation 

These wins highlight the impactful and innovative work Citizen is dedicated to producing. While a first for the Egale and Molson campaigns, Undone for TurboTax has previously won awards at The Drum Awards Festival and Applied Arts Advertising Awards. 

Recognition at the IN2 SABRE Awards, however, is not new for Citizen; last year the agency took home 9 wins at the show, including a Creative Professional of the Year win for Chief Creative Officer, Josh Budd. The agency also won the top spot in the Platinum SABRE Award for their Asshole Activists campaign for Tushy. 

Congratulations to all the winning teams and partners for a fantastic start to 2025!