Citizen’s Campaigns Receive Accolades Across The Globe

It’s been a busy few weeks for Citizen Relations! The global communications agency has taken home wins across the globe (and across disciplines!) at the DigiDay Awards, Applied Arts Awards and PRovoke Media’s Global Sabre Awards 2024.

Citizen’s campaign for Duracell, “I Buy My Own Batteries,” in partnership with VaynerMedia and EssenceMediaCom, won at the DigiDay Awards in the Best Use of Influencer Marketing category. The campaign notably features Vanderpump Rules breakout star, Ariana Madix, and has previously won at the Global Influencer Marketing Awards, Bronze Anvil Awards, Innovation SABRE Awards and the PRWeek Awards. 

The Applied Arts Advertising Awards celebrate innovation and creativity in Canada and beyond, where Citizen’s “Undone” campaign for TurboTax won in the “Branded/Sponsored Content, Long” category. The campaign features a short horror film depicting the very real tax anxiety so many Canadians face – a true testament to the team’s innovation. 

Rounding up the wins is Citizen’s “Asshole Activists” campaign for TUSHY, which got the #14 spot on PRovoke Media’s Global SABRE Awards in the Top 40 Global Campaigns list! The campaign, which has been lauded for its bold approach, has previously received recognition at the CLIO Awards, the Atomic Awards and won the Best in Show Platinum SABRE Awards! Along with the recognition, the campaign has made a positive impact on climate change efforts. 

These wins highlight the global agency’s diverse capabilities and portfolio of campaign work, across its global offices. A big congratulations to all the teams for the recognition!