The 2024 Citizen Connections Report

Last year, we found a clear connection deficit. Today, more than half of the 4000+ people we surveyed around the world still feel less connected vs. 2023.

Social Connection Isolation

Third Places have the power to bridge that gap.

What's a Third Place? A physical place, that's not your home or work, where you feel at ease and belonging.

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Our survey found...

83% respondents have at least one third place BUT 74% of those find something to be missing AND 65% can't find one that's right for them.


But why?

The role the third place plays has become more urgent than ever as our “second place” - our workplace - has eroded.

What's desired in a third place today is unexpected - and it's missing.

Younger generations see the most value in - and have the highest need for - third places.

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Learn More

Explore the rest of our findings and the role brands can play in fostering social connection with their consumers.

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