Leading by Example: Citizen’s Commitment to a Net Zero Future
February 19, 2025
At Citizen, we believe the stories we tell need to be backed by actions. Today marks a significant milestone in our journey as we launch our bold commitment to reducing our carbon emissions to net-zero. This is more than a goal—it’s a statement of intent, rooted in our core values and the responsibility we bear. We’re one of the first PR agencies to commit to net-zero, and we’re doing it because we believe in leading by example. To support our clients to create a more sustainable future we first have to walk the talk ourselves. Our goal is to walk alongside our clients on this journey to maximize impact through collaboration and shared learning.
As the world grapples with the escalating impacts of climate change, global carbon emissions are at an all-time high, driving rising temperatures, extreme weather events, and devastating consequences for ecosystems and communities. Scientists warn that we must halve emissions by 2030 to limit global warming – a goal critical not only for the planet’s health, but for the stability of the people and businesses that depend on it.
Despite recognition of the vital role PR plays in shaping public narratives, culture and corporate responsibility, progress as a whole has been slow and uneven. By committing to net-zero, we’re demonstrating that decisive action is both possible and essential.
Our Net-Zero Commitments
Launching our first-ever net-zero strategy is a big step toward significantly reducing our carbon footprint. This is more than just doing what’s right—it’s about driving meaningful change for our agency, our clients, and the world. Here’s how we’re making it happen:
- Transparency and accountability: we’re committed to sharing our progress openly, including both successes and challenges – starting today.
- Ambitious yet achievable goals: our targets push us to grow while remaining grounded in practicality.
- Maximizing our impact: by understanding our operations and influence, we’re focusing on actions that drive the greatest change.
To ensure our efforts align with global best practices, our goals are guided by the Science Based Targets initiative (SBTi). We’re aiming for a 42% reduction in emissions by 2030 and achieving a 90% reduction by 2040.
Agencies Must Lead the Charge
PR is about shaping culture and driving action. That’s why we believe agencies like ours have a unique role in pushing for change. By committing to net-zero, we’re setting a standard that shows others what’s possible. It’s about being a partner in progress and supporting the brands we work with do the same.
Like what you’re reading?
Drop your email for more content like this straight to your inbox.
The Road Ahead
We recognize the value of reliable data collection to build a solid foundation for long term success, so we’ll be implementing clear and effective policies to integrate sustainability into how we work. We’re also going to amplify Citizen’s already sustainability-minded culture, from encouraging greener personal choices to managing business travel better. It’s not just about us either; it’s about weaving this mindset into the work we do for our clients as well. These are the first steps, but they’re setting the stage for something much bigger.
Want to dive deeper into our vision and plans? Explore our full Net Zero Strategy to see how we’re turning commitments into action and leading the way to a more sustainable future.
