Social Connection Isolation

Performfluence™ is for savvy marketers and communicators who want to enhance the effectiveness of their influencer marketing amidst growing costs.

SEARCH-FIRST
Leverages robust SEO and modern social search data to help improve short and long-term search optimization and discoverability of creator content.

PERFORMANCE ADJUSTMENTS
Refines campaigns in real-time to maximize ROI using content effectiveness, CTAs, affiliate links and social ad optimization levers to create the smartest, most adjustable creator campaigns in market.

DURABLE CONTENT
Performfluence focuses on creators generating both ephemeral (short term) and durable (long-term) content, giving brands more value and longevity from every piece of creator content produced.

The Results Speak for Themselves

Performfluence™ can achieve 5x higher clicks and 4x more conversions compared to traditional social buys, and up to 9x greater engagement than traditional social ad units.

Performfluence™ better integrates paid, earned and owned to drive sales without compromising the buzz, brand equity and magnetic engagement that come with creator endorsements.

Visual Learner? Watch a Creator Explain Performfluence

See the Experts behind Performfluence

  • Daniel Sendecki

    Daniel Sendecki

    VP, Digital & Performance Content
    daniel.sendecki@citizenrelations.com
  • Sol Carmona

    Sol Carmona

    Sr. Director, Digital & Creator
    sol.carmona@citizenrelations.com
  • Dominic Cleall

    Dominic Cleall

    VP, Digital Strategy (EU)
    dominic.cleall@citizenrelations.com
  • Crystalyn Stuart-Loayza

    Crystalyn Stuart-Loayza

    Chief Digital Officer

    Crystalyn Stuart-Loayza is a passionate digital transformationalist focused on helping brands supercharge programs with digital to create game-changing experiences and results. Over the course of her 20 years in digital marketing, she’s been an early social media pioneer and a leader in digital content, and is currently a specialist in building interactive experiences that explore the intersection of art and data. Most recently, she’s partnered with several leading organizations like All Tech is Human to lead the charge in Web3-enabled digital comms. In her “spare time,” she’s travelling the world with her five kids, skiing and playing around with AI art.