Cowling’s Corner: Understanding The Diverse Personas of Gen Z
August 15, 2024
Generation Z, born between 1997 and 2012, is often stereotyped as a homogeneous group of digital natives, with similar attitudes and approaches to work, life, money and the world-at-large. However, this oversimplification overlooks the rich diversity within Gen Z. This generation, like those before it, is not a monolith; it consists of various personas shaped by distinct experiences, values, and interests. I’ve just scratched the surface with some of my own research but wanted to share my initial take on this dynamic cohort, outlined in the graphic below.
Even among these few stereotypical attributes, it’s clear that Gen Z is a multifaceted generation, with diverse personas that defy simple categorization. Whether you are a marketer aiming to tailor your campaigns, an educator seeking to engage students, or a business leader looking to attract young talent, there’s lots to learn in creating more meaningful and effective interactions. As I dig in further, I’ll share more and please do the same in return — as I suspect this onion has a whole lot more layers to offer!
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