Highland Park Whisky

Challenge Highland Park was officially launching its 54YO whisky in the US, the distillery’s oldest and rarest release to date. We were tasked with bringing Highland Park’s home, Orkney, to life and creating energy and excitement around the brand’s luxury position to fuel brand equity.

Execution We transformed a piece of the San Francisco coast into a magical evening steeped in the inimitable elements that define the distillery’s Orkney home. The exceptionally rare whisky served as the crown jewel, while the people, the craft of tradition, the liquid of the Prestige Collection, and Orkney were brought to life through immersive, sensory experiences for attendees to discover throughout the night.

Once inside, guests were transported to Orkney through larger-than-life projections that put them front row of the untamed elements and rugged beauty found on the cliffs of Scotland. Beyond sight, guests explored the evening through their senses of touch, smell and taste. The tasting culminated with a presentation of the highly-anticipated Highland Park 54 Year Old Single Malt Scotch Whisky followed by a special live performance by Delta Rae closing the evening.