Helsinki Freedom

Challenge & Goal Helsinki is a superb city for entrepreneurship as it offers an abundance of benefits for start-ups, while also being home to well-known multinational corporations. Attracting international talent to Helsinki remains a key priority for the city as it continues to thrive. In order to fill 12,500 to 20,000 jobs by 2025, we needed to position Helsinki as an exciting workplace to ‘future Finns.’

INSIGHTS & STRATEGY Gamers, data experts and techies around the world love “unboxing” the latest tech gadgets. We decided to tap into this insight and deliver the first city-in-a-box, delivering Helsinki right at their doorstep!

EXECUTION We launched Helsinki Freedom, Home-Delivered, an initiative to ignite the careers of international tech talent and connect them to companies in Helsinki. We created a bespoke box with products from some of the city’s most exciting and innovative brands and developed an ‘unboxing’ video to get the conversation started!